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Jun 24, 2025
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MKT 3100 - Principles of Marketing [3]
This course is repeatable: No
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1
Max # of units may be repeated: 0
Course Description: Introduction to an organization’s marketing environment, consumer behavior, market research and strategies for product planning pricing, distribution, and promotion of goods and services. Some sections may be technologically mediated.
Credit Hours Per Week: 3 lecture hour(s)
Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus, DTLA Campus
Cross-Listing and/or Equivalent Course(s): None
Prerequisite(s): None
Needs Permission to Enroll: No
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